01 September

What Makes Your Business So Special?
We marketing people talk about Unique Selling Propostions or USPs. If you’re not comfortable with this aspect of your business, the mere idea of finding your USP is daunting. However, you really should know what makes your business so special if you want to find and keep your customers. What’s special about your business is what makes [...]

01:24 GMT  |  Read comments(0)

31 August

Eight Ways to Ensure You Never Sell Anything
Don’t have a competitive spirit: Don’t keep your eyes and ears open at all times to find out what your competitors are doing, or what’s going on in your marketplace. If you employ staff, don’t create a strong team mentality. Don’t set yourself challenging but achievable goals, or bust a gut trying to achieve them. [...]

08:55 GMT  |  Read comments(1)

Ten Sure-Fire Ways to Social Media Failure
Don’t have a purpose. If you’re using social media for your business, you’re doing it because everyone else is. Don’t have a goal in mind and don’t use it to help you choose the most appropriate channels or measure the results. Don’t fill out your social media profile completely. Most social media sites allow you [...]

08:17 GMT  |  Read comments(1)

05 July

Caught In My Web: 4 Myths That Will Cost You Sales
From www.businessknowhow.com Want to promote your business better? Listen to the Marketing Whisperer. For decades, professional service providers, including consultants, accountants, lawyers, and others, were reluctant marketers. They thrived in a cosy world where networks of personal relationships and word-of-mouth brought them enough new clients to grow a profitable business. Those days aren’t gone, but they’re fading [...]

08:11 GMT  |  Read comments(0)

03 July

Management Weasel Words
Vision; Mission; Aims; Objectives. Terms used by businesses, organisations and consultants (oh, the horror) all the time. Usually incorrectly.  Here, for the record, are the correct definitions in the right order, from the most strategic to the most practical. Each term is a vital planning tool for a business or organisation. What are yours? Do they accurately [...]

06:24 GMT  |  Read comments(0)